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Entrepreneurs Toolkit is a comprehensive guide outlining the essential entrepreneur skills to spot a marketable opportunity, the essential business skills to start a new venture and the essential management skills to make-it-happen.
Author’s Note:
With your head buzzing with innovative and creative ideas - welcome to the entrepreneur's world of spotting opportunities, networking and setting up new ventures. These desirable traits are increasingly seen as the difference between proactive companies growing and creating wealth, and reactive companies resisting change and 'hanging-in there' hoping to avoid the scrap heap.
Entrepreneurs are increasingly being acknowledged by Governments as the driving force behind innovative change and job creation. In our deregulated and competitive world the entrepreneur can now compete on a level playing field - it used to be ‘the big eat the small’ but now it is ‘the fast assassinate the slow’.
Business schools have responded to the demand for entrepreneurship by including entrepreneurship and business enterprise modules in many of their courses. The rationale being that when students graduate they can use these entrepreneurial skills to help establish their careers.
With the wave of entrepreneurship growing I realised there was an opportunity to write a series of books which focused on the entrepreneur's tools and techniques, their application, and the entrepreneur's behaviour and traits.
This is the first book on the launch pad - Entrepreneurs Toolkit - which focuses on the tools and techniques the entrepreneur can use to identify opportunities, test the market, raise finance, and grow the business.
One of the unique features of Entrepreneur Toolkit is that it uses plenty of diagrams to visually present the entrepreneurial business environment.
This makes it much easier and quicker for the reader to assimilate the concepts. Two of these graphic examples are:
- The entrepreneurship body of knowledge which is presented as a structured breakdown of the key management topics that fall under the entrepreneurship umbrella.
- The entrepreneurship spiral which is a novel, but effective way of showing the logical relationship between the management topics.
Writing the Entrepreneur series has enabled me to subdivide the key management topics into a number of stand alone books linked by the common thread of entrepreneurship. No one management topic can really stand on its own for long - at some point the entrepreneur will need to use the other management skills.
Entrepreneurs Toolkit includes plenty of worked examples and exercises, together with an Instructor’s Manual for lecturers using this book.
Rory Burke
