Author’s
Note
With your head buzzing with innovative
and creative ideas - welcome to the entrepreneur's
world of spotting opportunities, networking
and setting up new ventures. These desirable
traits are increasingly seen as the difference
between proactive companies growing and creating
wealth, and reactive companies resisting
change and 'hanging-in there' hoping to avoid
the
scrap heap.
Entrepreneurs are increasingly
being acknowledged by Governments as the driving
force behind
innovative change and job creation. In
our deregulated and competitive world the entrepreneur
can now compete on a level playing field
- it used to be ‘the big eat the
small’ but
now it is ‘the fast assassinate the
slow’.
Business schools have responded
to the demand for entrepreneurship by including
entrepreneurship
and business enterprise modules in many
of their courses. The rationale being that
when
students graduate they can use these entrepreneurial
skills to help establish their careers.
With
the wave of entrepreneurship growing I realised
there was an opportunity to
write
a series of books which focused on the
entrepreneur's tools and techniques,
their application, and
the entrepreneur's behaviour and traits.
This is the first book on the launch pad - Entrepreneurs
Toolkit - which focuses
on the
tools and techniques the entrepreneur
can
use to identify opportunities, test
the market,
raise finance, and grow the business.
One of the unique features of Entrepreneur
Toolkit is that it uses plenty of diagrams
to visually present the entrepreneurial
business environment.
This makes it
much easier and quicker for the reader
to assimilate the concepts.
Two of these
graphic examples are:
- The entrepreneurship body of knowledge
which is presented as a structured breakdown
of
the key management topics that fall under the entrepreneurship
umbrella.
- The entrepreneurship spiral which
is a novel, but effective way of showing the
logical
relationship between the management topics.
Writing the Entrepreneur series
has enabled
me to subdivide the key management
topics into a number of stand alone books linked by the
common thread of entrepreneurship.
No one management topic can really stand on its own for long
- at some point the entrepreneur
will need to use the other management skills.
Entrepreneurs
Toolkit includes plenty of worked examples
and exercises,
together with an Instructor’s
Manual for lecturers using this
book.
Rory Burke
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